We do everything to maximise pleasure!
Valensina GmbH: as an owner-managed company, it has always been our goal to treat our customers to nothing but the very best. Over the years, we have become one of Germany's leading suppliers of fruit juices and soft drinks. In Germany, we are market leaders in the area of freshly squeezed juices. And in Europe, we are one of the leading manufacturers of chilled and ambient juices – our broad portfolio of attractive branded fruit drinks can be found almost everywhere across the continent. Our main brands are: the premium fruit juice brands “Valensina” and “Hitchcock”.
A long history in a nutshell!
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1966
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Year of birth of the "VALENSINA" brand. Rolf H. Dittmeyer is the first in Europe to fill orange juices in 1.0L bottles under the brand name Valensina
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1972
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Due to the special quality, Valensina becomes the sole supplier for the Olympic Games in Munich
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1984
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Sale of the brands "VALENSINA" and "Dittmeyer's" to Procter & Gamble - strong TV presence
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1993
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Valensina is number 3 of the most popular brands in Germany, just behind RTL and Coca Cola
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1998
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Repurchase of the brands by Rolf H. Dittmeyer, establishment of own juice production in Bremen
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2001
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Sportfit takes over the Valensina brand
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2008
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Introduction of the 1l PET individual bottle
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2010
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With the introduction of juices that require cooling, Valensina sets new impulses on the cooling shelf
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2014
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No. 2 on the German fruit juice market
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2016
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TV return and repositioning of the brand in line with the Valensina philosophy: "You can taste time"
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2018
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Introduction of the KIDS range and relaunch of the individual bottle
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2019
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Launch Valensina „Nature’s Best“ & „VIVA“
Our VdF membership, Association of the German Fruit Juice Industry
We are a member of the VdF, the Association of the German Fruit Juice Industry [Verband der deutschen Fruchtsaft-Industrie e.V.], which represents the common interests of all fruit juice, juice drink and vegetable juice producers in Germany on a national and international level and keeps its members up-to-date on everything relevant to the industry. There are approx. 360 fruit juice producers in Germany, 346 of which are part of the VdF.
The VdF is a member of the AIJN (Association of the Industry of Juices and Nectars from Fruits and Vegetables of the European Union), a European association representing the sector and the general interests of the fruit juice industry in the European Union.
For more information about the VdF and the AIJN please see here:
www.fruchtsaft.de and www.aijn.eu
In addition, we are also a member of the private non-profit organisation SGF International e.V. and submit to its Voluntary Control System (Freiwilliges Kontrollsystem, FKS), which includes factory inspections as well as semi-finished and finished goods inspections throughout the entire supply chain.
Our powerful brands
Valensina
Discover our great range of juices made from hand-picked, sun-ripened fruit – best quality for 100 % pure juice enjoyment!
Hitchcock
Our 100 % premium-quality not from concentrate juices delight connoisseurs everywhere and are used in everything from cocktails to gourmet dishes. Give them a try!
Wolfra
“Like straight from the tree” – our unparalleled quality juices from Erding. Give them a try!
